The public relations writer's handbook: the digital age
(Book)
Author:
Contributors:
Published:
San Francisco, CA : Jossey-Bass, [2007].
Edition:
2nd ed.
ISBN:
9780787986315 (cloth), 0787986313 (cloth)
Physical Desc:
349 pages 24cm
Status:
Lake County Non Fiction
659.2 ARO
Description
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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Location
Call Number
Status
Lake County Non Fiction
659.2 ARO
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More Details
Format:
Book
Language:
English
Notes
Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)
Aronson, M., Spetner, D., & Amos, C. (2007). The public relations writer's handbook: the digital age. 2nd ed. San Francisco, CA, Jossey-Bass.
Chicago / Turabian - Author Date Citation (style guide)Aronson, Merry, Don. Spetner and Carol. Amos. 2007. The Public Relations Writer's Handbook: The Digital Age. San Francisco, CA, Jossey-Bass.
Chicago / Turabian - Humanities Citation (style guide)Aronson, Merry, Don. Spetner and Carol. Amos, The Public Relations Writer's Handbook: The Digital Age. San Francisco, CA, Jossey-Bass, 2007.
MLA Citation (style guide)Aronson, Merry., et al. The Public Relations Writer's Handbook: The Digital Age. 2nd ed. San Francisco, CA, Jossey-Bass, 2007.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
45b8483c-f9ab-c0dc-65c1-bdfd936169d9
Record Information
| Last Sierra Extract Time | Mar 03, 2024 01:08:21 PM |
|---|---|
| Last File Modification Time | Mar 03, 2024 01:08:39 PM |
| Last Grouped Work Modification Time | Mar 03, 2024 01:08:27 PM |
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