Tough calls: AT&T and the hard lessons learned from the telecom wars

Book Cover
Average Rating
Pub. Date:

"For better and for worse, few companies have been so prominently and constantly in the public eye as AT&T. Through decades of growth and dominance, followed by its 1984 breakup and a litany of well-documented troubles, the company has soldiered on, by turns thriving and hanging on for dear life.

Perhaps no individual experienced as much of the roller-coaster ride as Dick Martin, an executive vice president and 30-year AT&T veteran with both a bird's-eye view of and a crucial role in the company's bumpy history.

Tough Calls is the ultimate inside look at how AT&T tried to cope with a "perfect storm" of fierce competition, economic turmoil, and punishing media scrutiny. Mixing unflinching candor with love for the company he helped steer -- and clear respect for many of his long-time colleagues -- Martin takes you through boardroom and back room to shed unprecedented light on:

* How the 1996 bungled announcement of 40,000 layoffs nearly destroyed the company

* How flawed succession planning precipitated sharp declines in AT&T's stock price

* The never-ending, ugly turf battles with the "Baby Bells" brought on by the AT&T breakup

* How even small interest groups can have a tremendous influence on business decisions, and how the media are largely responsible for determining what is business news on any given day

Tough Calls is also a cautionary tale to be heeded by all businesses, using AT&T's experience in the brutal telecom wars as a backdrop for new strategies in weathering unforgiving business conditions. Just a few of the lessons to be learned include:

* How to avoid the most common mistakes that executives make, such as being held hostage by unrealistic expectations, waiting too long to make critical changes, and building their celebrity rather than their credibility

* How to balance internal and external communications, and how and when to deal with the business media

* How to improve relationships between PR executives and the "C" suite -- CEO, CFO, Chief Counsel, etc.--and how to make public relations more strategic

* How to build and sustain favorable brand recognition and investor allure even in the face of bitter competition and unpredictable market conditions

As candid and fascinating as it is constructive, Tough Calls is itself a call to attention and to arms, in preparation for the many battles that every business must eventually face, against fierce adversaries, and even within its own camp."

Also in This Series
More Like This
More Details
Reviews from GoodReads
Loading GoodReads Reviews.

No Tags, Be the first to tag this record!

Staff View

Grouping Information

Grouped Work IDd5d933f2-bd5c-5a6d-34f4-b604b91df8e2
Grouping Titletough calls atandt and the hard lessons learned from the telecom wars
Grouping Authormartin dick
Grouping Categorybook
Last Grouping Update2019-12-03 01:56:22AM
Last Indexed2019-12-08 06:42:16AM

Solr Details

authorMartin, Dick, 1946-
author2-roleProQuest (Firm)
author_displayMartin, Dick
available_at_lakecountyLake County Public Library
detailed_location_lakecountyLake County Non Fiction
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
Ebrary (CCU):EBC3001790EBC3001790Ebrary (CCU)Online Ebrary (CCU)eBookeBook1falsetrueEbrary (CCU) OnlineEbrary (CCU)
ProQuest Ebook Central (Western):EBC3001790EBC3001790ProQuest Ebook Central (Western)Online ProQuest Ebook Central (Western)eBookeBook1falsetrueProQuest Ebook Central (Western) OnlineProQuest Ebook Central (Western)
ils:.b58165952.i12131599xLake County Non Fiction384 MAR1falsefalseOn Shelflcanf
itype_lakecountyAdult non-fiction
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_lakecounty384 MAR
owning_library_lakecountyLake County
owning_location_lakecountyLake County Public Library
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
Ebrary (CCU):EBC3001790eBookeBookEnglishAMACOM, c2005.viii, 294 p.
ProQuest Ebook Central (Western):EBC3001790eBookeBookEnglishAMACOM, c2005.viii, 294 p.
ils:.b58165952BookBooksEnglishAMACOM, [2005]viii, 294 pages ; 24 cm.
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b58165952.i12131599xOn ShelfOn Shelffalsetruetruefalsefalsetrue16, 17, 18, 19, 20
subject_facetAT & T (Firm) -- History
AT & T -- History
Electronic books
Telecommunication -- United States -- History
title_displayTough calls : AT&T and the hard lessons learned from the telecom wars
title_fullTough calls : AT&T and the hard lessons learned from the telecom wars / Dick Martin
Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin
title_shortTough calls
title_subAT&T and the hard lessons learned from the telecom wars