The public relations writer's handbook: the digital age

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Publisher:
Jossey-Bass,
Pub. Date:
c2007.
Edition:
2nd ed.
Language:
English
Description
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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ISBN:
9780787986315
9780787995928
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Grouped Work ID 8e9fc2fe-c50d-e383-ef1c-06b64e0ced8c
Grouping Title public relations writer s handbook the digital age
Grouping Author aronson merry
Grouping Category book
Last Grouping Update 2018-12-05 04:48:07AM
Last Indexed 2018-12-11 07:13:16AM

Solr Details

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auth_author2 Amos, Carol., Spetner, Don.
author Aronson, Merry.
author2-role Amos, Carol., Spetner, Don.
author_display Aronson, Merry
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primary_isbn 9780787986315
publishDate 2007
record_details Ebsco (ASU):ocn168349023|eBook|eBook|2nd ed.|English|Jossey-Bass,|©2007.|1 online resource (xvi, 349 pages) : illustrations, Ebsco (CCU):ocn168349023|eBook|eBook|2nd ed.|English|Jossey-Bass,|©2007.|1 online resource (xvi, 349 pages) : illustrations, Ebsco Academic (CMC):ocn168349023|eBook|eBook|2nd ed.|English|Jossey-Bass,|©2007.|1 online resource (xvi, 349 pages) : illustrations, Fort Lewis Subscription eBook (EBSCO):ocn168349023|eBook|eBook|2nd ed.|English|Jossey-Bass,|?2007.|1 online resource (xvi, 349 pages) : illustrations, ils:.b58155260|Book|Books|2nd ed.|English|Jossey-Bass,|c2007.|349p. 24cm.
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subject_facet BUSINESS & ECONOMICS -- Public Relations, Electronic books, Public relations, Public relations -- Authorship, Publicity
title_display The public relations writer's handbook : the digital age
title_full The public relations writer's handbook : the digital age / Merry Aronson, Don Spetner, Carol Ames, The public relations writer's handbook : the digital age / by Merry Aronson, Don Spetner, Carol Ames
title_short The public relations writer's handbook :
title_sub the digital age
topic_facet Authorship, BUSINESS & ECONOMICS, Public Relations, Public relations, Publicity