The public relations writer's handbook: the digital age

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Publisher:
Jossey-Bass,
Pub. Date:
[2007]
Edition:
2nd ed.
Language:
English
Description
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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ISBN:
9780787986315
9780787995928
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Grouped Work ID8e9fc2fe-c50d-e383-ef1c-06b64e0ced8c
Grouping Titlepublic relations writer s handbook the digital age
Grouping Authoraronson merry
Grouping Categorybook
Last Grouping Update2019-11-02 01:49:40AM
Last Indexed2019-11-18 06:26:00AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Amos, Carol.
Spetner, Don.
authorAronson, Merry.
author2-roleAmos, Carol.
Spetner, Don.
author_displayAronson, Merry
available_at_lakecountyLake County Public Library
detailed_location_lakecountyLake County Non Fiction
display_descriptionThe second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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Ebsco (CCU):ocn168349023ocn168349023Ebsco (CCU)Online Ebsco (CCU)eBookeBook1falsetrueEbsco (CCU)http://ezproxy.ccu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199972Available OnlineEbsco (CCU)
itype_lakecountyAdult non-fiction
last_indexed2019-11-18T13:26:00.74Z
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primary_isbn9780787986315
publishDate2007
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b58155260BookBooks2nd ed.EnglishJossey-Bass, [2007]349 pages 24cm.
Ebsco (ASU):ocn168349023eBookeBook2nd ed.EnglishJossey-Bass, ©2007.1 online resource (xvi, 349 pages) : illustrations
Fort Lewis Subscription eBook (EBSCO):ocn168349023eBookeBook2nd ed.EnglishJossey-Bass, ?2007.1 online resource (xvi, 349 pages) : illustrations
Ebsco Academic (CMC):ocn168349023eBookeBook2nd ed.EnglishJossey-Bass, ©2007.1 online resource (xvi, 349 pages) : illustrations
Ebsco (CCU):ocn168349023eBookeBook2nd ed.EnglishJossey-Bass, ©2007.1 online resource (xvi, 349 pages) : illustrations
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subject_facetBUSINESS & ECONOMICS -- Public Relations
Electronic books
Public relations
Public relations -- Authorship
Publicity
title_displayThe public relations writer's handbook : the digital age
title_fullThe public relations writer's handbook : the digital age / Merry Aronson, Don Spetner, Carol Ames
The public relations writer's handbook : the digital age / by Merry Aronson, Don Spetner, Carol Ames
title_shortThe public relations writer's handbook
title_subthe digital age
topic_facetAuthorship
BUSINESS & ECONOMICS
Public Relations
Public relations
Publicity